Knowledge

What we've learned building online stores.

Practical guides on platforms, performance, SEO and selling online in Thailand — written by the people doing the work.

Magento vs Shopify vs WooCommerce: choosing a platform for a Thai store

The honest trade-offs between the three platforms we build on most — what each one is genuinely good at, what it costs you later, and how to tell which one fits your catalogue.

4 August 20265 min read

Website Speed & Performance

CDN and Caching for Ecommerce in Thailand: What Actually Speeds Up a Local Storefront

A CDN badge on a hosting plan doesn't automatically mean a fast site for Thai shoppers. Edge coverage, cache invalidation, and what should and shouldn't be cached on a store where prices and stock change constantly.

7 September 20266 min read

Digital Marketing

Product Feed Optimization for Google Shopping: A Thailand Playbook

Most underperforming Shopping accounts are a feed problem wearing a bidding costume. The fields, structure and Thai-specific details that actually decide whether a Shopping campaign can work.

5 September 20265 min read

Web Design & Development

Web Accessibility for Ecommerce in Thailand: WCAG, Screen Readers, and Why It's Good Business

Accessibility usually gets treated as a compliance checkbox for someone else's market. For a Thai ecommerce store, it's a larger addressable audience, better SEO, and a genuinely better experience for every shopper — not just the ones using assistive technology.

4 September 20266 min read

Business & Technology

How Much Does an Ecommerce Website Cost in Thailand? (2026 Pricing Guide)

A straight answer, broken down by what actually drives the number — platform, customisation, back-office integration — instead of a single figure that doesn't mean much without the scope behind it.

3 September 20265 min read

Magento

Magento 2 Security: PCI Compliance, Patching, and Preventing Card Skimmers

Magento's popularity and extension ecosystem make it a recurring target for card-skimming attacks. The specific patching, hardening, and PCI compliance steps that actually reduce risk for a Thai Magento store.

2 September 20265 min read

Digital Marketing

TikTok Shop vs TikTok Ads: What Thai Ecommerce Brands Need to Know

TikTok Shop and TikTok Ads solve different problems and often get lumped into one decision. What each actually does, which products it suits, and how they work together rather than as alternatives.

1 September 20265 min read

SEO

Bilingual SEO for Thai Ecommerce: How to Rank in Thai and English Without Competing With Yourself

Running a Thai and English version of the same store creates SEO problems a single-language site never has — from hreflang mistakes to keyword research done in the wrong language. What actually works.

31 August 20266 min read

Digital Marketing

LINE Marketing Explained: Broadcasts, Rich Menus & LINE Ads

LINE isn't a nice-to-have add-on to a Thai marketing plan — it's where the conversation and the repeat purchase actually happen. What broadcasts, rich menus and LINE Ads each do, and where they fit.

29 August 20265 min read

Shopify

How to Build and Customize a Shopify Theme: A Practical Guide for Thai Stores

Building a Shopify store is really a series of theme decisions — which base theme, what to customize in the editor, and what genuinely needs a developer. A real walkthrough of Online Store 2.0, Dawn vs Horizon, and where Thai stores need extra attention.

27 August 20266 min read

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